pro series

Stock Photography
ARE YOU UP FOR IT?

Market trends, creating your niche, how the "human element" can affect sales
and micro stock versus traditional stock photography are all vital factors for
both photographers looking to get into stock, and those already firmly entrenched.
By my standards, stockis nothing short of a huge sugar pot waiting to be raided.
The possibilities are endlessin what we can create without time constraints,
demanding clients or creative boundaries.As we as pros know, however, it is a
continually changing type of photography that demandsas much from our business
sense as it does our creative process. If you're a semi-pro,stock is probably the
quickest way to get both positive feedback and constructive criticism.It's always
been demanding in the past, but with today's trends those demands have increased
ten-fold. Top agencies, at least non-micro have become uber-selective, mostly
because theyhave to with the huge influx of imagery. This creates frustration for
up and comers andcauses the established pros to think outside the box.
Insurmountable challenges? Not at all,but if you're not already in the game, you
should be fully warmed up, have a playbook and beready to get down and dirty.
Today's stock requires technical knowledge, business savvy anda good creative
direction.

Firstly, how important is personalized style? Well ...

By Kelly Funk
Contributing Editor

To read the rest of Kelly Funk's Pro Series column, click here to subscribe, or visit
your local magazine retailer to pick up your copy of Outdoor Photography Canada
magazine.

BIO

From very early on, Kelly Funk has made the environment a large part of his life.
That love has since been blended into his professional photographic career to form a
unique, fresh perspective and high-end product.

One of Kelly's primary strengths in his photography is his diversity of skills. With
experience and skill ranging from model agencies to large commercial clients,
weddings to extreme sports and wildlife, his technique is transferred from one
application to another with an "out of the box" approach that clients are drawn to.
Great care and attention are paid to those clients to create the best possible result,
by listening intently to their vision and working as a team to bring those visions to
life.

A member of the Professional Photographer's of Canada and lifelong resident of BC,
Kelly's images have garnered him with National awards and praise from his fellow
photographers. His work has appeared in such publications as Canadian
Geographic, BC Outdoors and Equinox magazine, and he is currently the Pro-Series
Columnist for Outdoor Photography Canada, Canada's first outdoor photography
publication.

Understanding that one person cannot stand alone, Kelly has taken pride in
associating himself with top professionals in the industry, in such capacities as:
Producers, graphic- designers, publishers, editors and printers. With strong industry
associates and Kelly's relentless passion for photography, a high quality end product
will always be priority one.

Please click here for Kelly's site.