turning pro
Getting Bullish
WITH STOCK
In the financial world, there isn’t much we
can do to make our stocks go up in value.
The same, however, cannot be said for the
worth of our photographic stock portfolio.
That elusive next level, the level that sees
our images continuously outselling other
work and going to large projects and clients
is certainly attainable, but what must we do
to get our imagery to the next plateau? With
regards to the finished product, I’ve talked
about impact and simplicity in past articles,
as well as the importance of scouting. But
oftentimes, it goes beyond what someone
recites to you as “standards of excellence”
— it’s those pieces of the puzzle that are often
overlooked in what we do. Forget some
of those pieces and the imagery fails to rise
to the top like a good cream should. Whatever
your choice of subject matter, whether
wildlife, landscape or even lifestyle involving
people, there are always “X-factors” involved
in producing the strongest images possible.
Instead of generalizing, I’ll use the three images
shown in this column to illustrate my
point, all of which were chosen by Getty Images....
California
bighorn sheep
Cross-country skiers
Winter landscape
By Kelly Funk
Contributing Editor
To read more from this column please ...
BIO
From very early on, Kelly Funk has made the environment a large part of his life. That love has since been blended into his professional photographic career to form a unique, fresh perspective and high-end product.
One of Kelly’s primary strengths in his work is his diversity of skills. With experience ranging from large commercial clients, advertising and tourism agencies, sports, wildlife and stock work, his technique is transferred from one application to another with an ‘out of the box’ approach that clients are drawn to. Great care and attention are paid to those clients to create the best possible result, by listening intently to their vision and working as a team to bring those visions to life.
A lifelong resident of BC, Kelly’s images have garnered him with National awards and praise from his fellow photographers. His commercial client list is extensive and his images have appeared in such publications as Canadian Geographic, BC Outdoors, Outside and Equinox magazines. He is currently the ‘Turning Pro’ Columnist and feature writer for ‘Outdoor Photography Canada Magazine’, Canada’s first Outdoor photography publication.
Understanding that one person cannot stand alone, Kelly has taken pride in associating himself with top professionals in the industry, in such capacities as: Producers, graphic- designers, publishers, editors and printers. With strong industry associates and Kelly’s relentless passion for photography, a high quality end product will always be priority one.
Please click here for Kelly's site.
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